BEC高级必备口语资料整理
bec的口语是考试的一个重要板块，为了帮助大家在口语中拿分，下面我给大家带来BEC高级必备口语资料整理。
BEC高级必备口语资料1
Market Research
The definition of market research: study carried out by a company before l***nching a new product, into the needs, lifestyle, income, etc of potential buyers and to measure the success of similar products that are already available. It m*** involve interviewing people in the street or giving aw*** sample product.
○1 Market research can be done for both a product and a company. As for a product, it is the first step when promoting a new product. It can find out whether the market accept the product or not. As for the company, market research can find out the customers’ opinion about the after-sales services and corporate image.
○2 There are generally four w***s of doing market research, observation, survey, questionnaire and telephone interview.
○3 There are four procedures while doing market research. First, represent suitable questions. Second, record the customers’ feedbacks. Third, gather these statistics. Forth, ***yse them and draw a conclusion.
VI. Sales
Ex: How to sell a product effectively in international markets.
○1 Advertising. Choose a media to advertise your products in a foreign country, TV commercials, magazines, bill board, or etc. Make sure it suits the local tastes. M***be you can try to sell on the net; it will receive the world-wide attention.
○2 Do market research. Find out whether the products are accepted by foreign customers. It can be carried out as surveys, observations, and questionnaires.
○3 Adjust your product to the local tastes. Although the case of your products are the same, you can change some details. Take IKEA, the largest furniture retailer, for example, is doing well in suiting the local taste.
○4 What I want to put emphasis on is franchising. Franchising is a good w*** to sell your prosuct in a foreign country. As local busines***en understand their own culture best.
BEC高级必备口语资料2
其次是HR Management，这一部分也很重要，而且这些材料在写作时都可以派上用场
I. Recruitment
Ex: How to ensure that the best candidate for a post is selected.
How to organise an effective recruitment drive.
○1 Hiring a new employee is an investment. Getting a niche person for a niche role will add value to an organization. Organization can never be sure that they have selected the right person until he or she starts working, but an efficient recruitment and selection process can reduce the risk.
○2 Produce an accurate job description, a list of skills, experience, attitudes and so on.
○3 Choose the best recruitment method: internal recruitment, job advertisements, recruitment agencies and headhunting/executive search.
○4 A shortlist of candidates will then be draw up to be put through the company’s recruitment processes, usually interviews. This will produce the ideal candidate.
○5 Negotiate terms with this candidate. It should be both affordable for the company and attractive enough to get the ideal candidate.
II. Motivation
Ex: How to achieve and maintain high motivation among a workforce.
The importance to a company of having well motivated staffs.
○1 Well motivated staffs can add value to the company. They are enthusiastic, creative and loyal. They increase the productivity and quality.
○2 Spiritual motivation.
A. Give employees guidance when they are just recruited.
B. Demonstrate a commitment to career development and promotion from within.
C. Forster a sense of team spirit.
D. Publicly recognize and congratulate employees for good work.
○3 Material motivation.
A. Set incentive schemes: profit sharing, bonus scheme.
B. Fringe benefits: company car, contribution to pension/health scheme, relation allowance.
C. Establish the incentive-based compensation system.
BEC高级必备口语资料3
Career development
Ex: The importance of having a career plan in order to achieve high levels of success at work.
The importance of acquiring a range of skills throughout your career.
How to assess the career opportunities provided by different types of companies.
○1 When people first entering a company, many dream that they will one d*** be running a major business, wielding power and influencing market. But only a few of them succeed. For the rest, compromise, mediocrity and alternative career will be their lot.
○2 If you want to climb up to the summit, the first thing you have to do is having a career plan. It should be a long-run plan and be set out one step after another. M***be you can start with increasing your sales volume by 10%. Make a marvelous proposal of the problem happens to your department and draw the manager’s attention to promote you to the Manager Assistant. Then you know what you should do, work hard, be creative and wait for the next promotion. See, step by step, you will achieve high level of success at work.
IV. Training
Ex: How to monitor internal staff training scheme effectively.
The importance of a cumulous program of staff training within a company.
How to evaluate the effectiveness of company training program.
○1 Staff training is a win-win situation. It both benefit the company and the staff members. It offers opportunities to staffs who want to acquire some specialized skills and improve themselves. It also increase the efficiency which means more profit to the company. Moreover, the company can pass its corporate culture to the staffs during the training.
○2 As for the internal staff training, the training and Enterprise Councils should take this responsibility. Before the training, they first have to do a survey to find out which training course is welcomed by staff, compare it with the company’s objectives, and then make a final decision. Second, they will select a trainer and make a schedule for the course. It can be an on the job training, which means employees learn while undertaking the job, or off the job training, which means employees are trained aw*** from the actual job. It really depends.
○3 After the training, the HR Department should arrange interviews with the employees who took part in the training and get feedbacks to improve the training in the future. The evaluation system also contains evaluate the performances of these staffs and make comparisons between the previous performances and the present ones. If the present performances are better and staffs make more profits than before, the training program can be seen as effective, especially when the company’s output is well over its input.
BEC高级必备口语资料4
Communication
Ex: How to ensure appropriate levels of confidentiality over the long-term staffing plans of a company.
○1 We all heard about the business espionage. One company sends people to another company to gather sensitive information. The law forbids these indecent behaviors. But these behaviors are alw***s difficult to legally identify. What the company can do is taking care of itself and make the sensitive information confidential.
○2 Firstly, the company should be aware of the recruitment process. CV or resume can sometimes tell whether a candidate is sent by its competitors.
○3 Secondly, give different rights to different levels of staff on access to the company’s important documents.
○4 Thirdly, add code to the computer and install firewall.
Ex: The importance of providing employees with clear job descriptions.
○1 It is part of the incentive schemes and communication. It improves the communication with you and your employees and motivates them. They will feel being recognized publicly and devote themselves to their work.
○2 The job descriptions include requirement of any skills, responsibility and p***ment.
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bec商务英语口语有什么训练方法？
1、跟读
跟读是最容易入门，在这个过程中我们要模仿材料中说话者的语气，努力保持同样的语调、节奏和语速。跟读是一个耳朵、大脑和嘴巴协调处理信息的过程，它能够帮助我们提升听力理解水平、语音语调(比如重读、连读、弱读、不完全爆破以及升降调等)以及遣词造句的能力。
2、听力材料复述
复述是一个输入、吸收、重组再到输出的过程，它能帮助你在原文框架下锻炼自身的语言能力，对口语提升的效果比较明显。这种方法有一定难度，适合有一定英语基础的同学。
3、阅读材料复述
可以对阅读材料进行复述。复述的材料建议选择议论文，比如与教育、科技、环境、社会、经济、政府管理等话题相关的文章。
4、汉译英练习
汉译英练习也是一种比较容易入门的口语练习方法。在练习的时候可以先把英文遮住，看一句中文，然后将它口头表述成英文，再跟原文作对照。
5、口头作文
这可能是所有口语练习方法中最虐的一种，但绝对效果超群，适合备考托福或雅思口语时使用。对着题目陈述自己的看法，尽量做到逻辑清晰连贯。如果对题目没有思路，可以先去查资料，最后组织好思路和语言。
BEC口语考试怎么考
BEC商务英语口语考试分为三部分。***部分是考生与考官面对面交流，着重于个人情况、学习工作、兴趣爱好。第二部分让考生以某一商务主题做一个一分钟的演讲，在第三部分中，两位考生要以某个商务主题进行英语讨论。
考生应按照准考证上规定的具体时间，在考试开始前30分钟抵达考场。考生须按本须知“身份证件规定”的要求携带身份证件、准考证、铅笔、水笔、橡皮；允许考生携带一瓶透明的塑料瓶装白水；***止携带和使用涂改液和涂改带；***止携带手机等任何电子器件，如发现按为违规处理。
从英语培训的目的来看，既有考试培训，又有能力培训，商务英语界乎两者之间，是以适应职场生活的语言要求为目的，内容涉及到商务活动的方方面面。商务英语课程不只是简单地对学员的英文水平、能力的提高，它更多地是向学员传授一种西方的企业管理理念、工作心理，甚至是如何和外国人打交道，如何和他们合作、工作的方式方法，从某种程度上说是包含在文化概念里的。
在中国的市场更加深入地融入到国际经济社会之中时，国内人才市场由于大批外资公司的登陆，对商务英语的人才的需求也愈来愈大。不过我们再次要说明商务英语并不是万能的，也不是独立存在的，许多外企需要员工具有更加专业性的英语能力——“职业英语”，比如ETS的TOEIC和TOPE，也有人把TOEIC统称为商务英语，其实二者是有区别的，他们的含义与作用都不同。
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